Brand Manager

Posted 1 month ago

Why Chaipoint

Chai Point is a popular fast growing F&B brand in India which is powered by technology at its core. Chai Point has connected its stores and suppliers using Shark – an in house developed cloud based automation platform.  Chai Point pioneered in building a cloud based platform which uses Internet of Things to efficiently manage Tea / Coffee / other beverages at its corporate clients.

Your day at work

As a Brand Manager in Chai Point you will be expected to:

  • Spearhead the marketing strategy for B2B business, boxC and CPG products
  • Own all customer touch points for the brands – Onsite visual merchandising, product photography, content marketing, cataloguing, social media, ORM, packaging, product quality and delivery
  • Identify the right media mix to target these customers and maximize the SOV on the target channels
  • Work with the creative team to define clutter breaking visual language
  • Collaborate with the merchandising and product teams on acquisition & retention – devising effective integrated marketing campaigns and possibly generate insights for digital strategy
  • Analyse digital assets of competitors, (FMCG), and (LLT & Snack Food) in order to ascertain best practices for growing the business
  • Co-own the content calendar with the Digital Marketing Manager, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and offline engagements
  • Work with the sales head to accelerate the growth on e-commerce portals through smart advertising strategies
  • Work on meticulous on line & off-line (both organized retail & General Trade) marketing and positioning strategies
  • Identifying the right TG & develop programs for at reach-out
  • Plan for strong Shopper & Trade engagement programs.

We are looking at the below skills

  • 3-4 years of experience in both online and offline marketing to drive B2C customer acquisition
  • Demonstrate extensive experience in brand planning, brand planning tools, building brand book and show proven expertise in creative development, measurement, shopper marketing and execution
  • Demonstrated analytical skills, able to actively participate with research teams to analyze brand perception and sales results from ad campaigns, developing plans based on research analysis and output
  • Demonstrated success identifying new brand development opportunities, possible environmental or competitive threats
  • Strong data-driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs
  • Travel: 20%

Job Features

Job CategoryMarketing

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