Creative lead

Full time
Posted 1 month ago

About the Role: 

  • Spearhead the design strategy for all our Stores including all Instore branding, Activations, events
    our B2B business BoxC, range of loose leaf teas and consumer packaged goods business
  • Define the brands' architecture, define its target audience, build customer personas, understand
    how they behave on our store/website/app
  • Own all customer touchpoints for the brands – Onsite visual merchandising, product photography,
    content marketing, cataloging, social media, ORM, packaging, product quality and delivery
  • Lead the creative team to define clutter breaking visual language
  • Collaborate with the regional teams and the product teams on acquisition & retention – devising
    effective integrated marketing campaigns and possibly generate insights for digital strategy
  • Lead the still and video photoshoots, all in house creatives and copy- work within marketing team
    to meet all the design requirements of the company


  • 5-6 years of experience in graphic designing
  • Proficiency in tools- Adobe Photoshop, Illustrator
  • Strong design, copy, photography skills
  • Ability to convert the brief
  • Ability to handle a team of 4-5 people – including copywriters, designers and photographers
  • Travel: Minimal

Job Features

Job CategoryMarketing

Apply Online

A valid email address is required.