E-Commerce Lead

Posted 1 year ago

To deliver the perfect cup of Chai that brightens lives and brings people together

Department – VaaS

Role –E. Commerce Lead

Location – Bengaluru

Reporting to – General Manager: CPG

Role: This is an Individual Contributor role where you will be required to work on the Expansion of E. Commerce & DTC channels for Chai Point range of CPG product & merchandise (Tea ware). We are seeking an experienced candidate who has handled marketing (preferably brand) and E. Commerce assignments in an FMCG Organization.


As an E. Commerce Manager, your responsibilities are:

Partner Platforms:

  • Listing across relevant platforms.
  • Managing relationship with partner platforms.
  • Achieving E. Commerce business goals set by organization.
  • Maintaining customer acquisition cost & ACOS.
  • Maintaining category & competitor intelligence.
  • Working closely with marketing team.
  • Aligning a JBP with the partner platforms along with BU marketing team.


  • Delivering on the DTC business plans.
  • Maintaining the DTC UI & UX with support of marketing & tech team.
  • Planning & delivering on NPD targets.
  • Achieve customer acquisition & retention targets.
  • Ensuring agreed AOV, line selling & customer frequency.
  • Maintaining Excellent Customer Experience across touchpoints Ordering, payment, updates, packaging and delivery.
  • Ensuring minimizing and timely resolution of customer concerns.
  • Maintain high customer ratings & positive customer feedback.



  • Postgraduate Degree in Marketing with 3-4 years experience.
  • FMCG Experience is mandatory
  • Experience in marketing & E. Commerce selling
  • Well versed with E. commerce platforms & procedures especially Big Basket/Grofers
  • Ability to use Microsoft productivity software such as Power Point, Excel & Word
  • Effective communication skills
  • Must possess good interpretational skills, attention to detail, professional attitude, reliable and string work ethic.
  • Looking for a pro-active and dynamic candidate who is a self-starter, individual contributor, and team player.


Job Features

Job CategoryMarketing

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