E-commerce Lead

Posted 9 hours ago

E-Commerce Lead

Role:  Required to work on the Expansion of E. Comm & DTC channels for the Chai Point range of CPG product & merchandise (Teaware). We are seeking an experienced candidate who has handled marketing (preferably brand) and E. Comm assignments.  Reporting to BU Head.


Partner Platforms:

  • Listing across relevant platforms.
  • Managing the relationship with partner platforms.
  • Achieving E. Comm business goals set by the organization.
  • Maintaining customer acquisition cost & ACOS.
  • Maintaining category & competitor intelligence.
  • Working closely with the marketing team.
  • Aligning a JBP with the partner platforms along with the BU marketing team.


  • Delivering on the DTC business plans.
  • Maintaining the DTC UI & UeX with support of the marketing & tech team.
  • Planning & delivering on NPD targets.
  • Achieve customer acquisition & retention targets.
  • Ensuring agreed AOV, line selling & customer frequency.
  • Maintaining Excellent Customer Experience across touchpoints Ordering, payment, updates, packaging, and delivery.
  • Ensuring minimizing and timely resolution of customer concerns.
  • Maintain high customer ratings & positive customer feedback.


  • Postgraduate Degree in Marketing with 3-4 years’ experience.
  • Experience in marketing & E. Comm selling
  • Well versed with E. comm platforms & procedures
  • Ability to use Microsoft productivity software such as PowerPoint, Excel & Word
  • Effective communication skills
  • Must possess good interpretational skills, attention to detail, professional attitude, reliable, and strong work ethic.
  • Looking for a pro-active and dynamic candidate who is a self-starter, individual contributor, and team player.

Job Features

Job CategoryMarketing

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