Retail Growth Marketing Lead

Full time
Posted 1 month ago

Role Objective:

  • Leading growth marketing for Retail BU in ChaiPoint.
  • Own all marketing initiatives, inventory inside stores and on online aggregators platforms for retail sales.
  • Own growth targets, work closely with BU head to deliver the business goals as per business requirements.
  • Wear multiple hats and hustle through operations, finance requirements to meet the goals of marketing and business.
  • Strong orientation to demystify processes, form process-flows & enforce correct process-flows across stakeholders and regions
  • Own branding, marketing strategy and customer-advocacy for products and services and drive feedback-process

Role Responsibilities:

  • End to end responsibility and accountability for marketing initiatives, going beyond the call of duty for effective marketing campaigns
  • Ensure High-quality graphic designs, website designs, copywriting from the in-house team as well as freelancers and agencies
  • Act with urgency on changing marketing trends, do proactive research on customers and product trends, mystery shopping, brand track.
  • Own campaign process and deliver results by working closely with the skills team of social, digital, analysis, graphic designs, store-architecture design, aggregator channel sales team, category-items team.
  • Oversee budgets, manage Retail-marketing-team, Analyse campaign performances, and present impact regularly to BU.
  • Ensure scientific decision making in Retail BU based on research, figure out correct and suitable solutions unique to ChaiPoint’s requirements
  • Ensure the regional marketing team for retail stores is aligned at all times, working towards the business targets and goals and strategies set by HQ
  • Start-up enthusiast with the acumen to find “method in the madness” and “frameworks for any situations”.
  • Ready to take impactful projects and build processes and teams for new initiatives

Desired Experience:

  • Mandatory 2+ years in Marketing and business roles, post-MBA, total 4+ Years
  • Mandatory 1+ years in Start-up with their Business or marketing/ growth team
  • Good to have 1+ year in Food and beverage industry, but not mandatory
  • Should have been part of Market research, Campaign management, Long term strategy projects
  • Should have led a team of minimum 5, across multiple locations.

Desired Education:

  • MBA from Top Tier College with strategy, business and Marketing interests
  • Good to have Mathematical bend of mind with Engg, science or Data-analysis background with good track record


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